Chevrolet decided to change their old slogan for a new one : Find New Roads. Find New Roads is a single vision and communication platform, a guiding principle that hints at the brand’s ongoing global expansion.
Chevy has changed their advertising strategies to cope with new era. The branch also launched a program to train dealership personnel to approach every aspect of their business differently to improve the retail experience.
“Find New Roads embraces the spirit of ingenuity that has been in Chevrolet’s DNA since the beginning and it will continue to guide every aspect of our business moving forward,” said Mary Barra, senior vice president of Global Product Development. “We have sold Chevrolets around the world for almost a century, but this is the first time we have aligned behind one global vision. “As we develop new products our designers and engineers will be empowered to find smarter solutions to address customer needs and make their lives better.”
Source :- MotorWard