Chevrolet Racing using their Camaro pink in the promotion to support American Cancer Society. On 30th AUgust 2012, 30 breast cancer survivors and their guest spend the day at Atlanta Motor Speedway and participate in Chevrolet Camaro SS pace car rides around the track with Team Chevy NASCAR Sprint Cup Series driver, Jamie McMurray and four time NASCAR Camping World Truck Series Champion Ron Hornaday Jr. NASCAR Nationwide Series driver Danica Patrick also visit the survivors for photos and autographs.
Chevy will donate $200 for every caution lap run during the NASCAR Sprint CUp Series AdvoCare 500, paced by the pink Camaro SS featuring the Making Strides Against Breast Cancer logo.
Source :- Autoblog
Great for famous automaker making public social. Hopefully it will be follow by another carmaker.