It is such a huge numbers. National carmaker, Proton Holdings Bhd has target to produce 500,000 unit annually in 5 years. Their parent DRB-Hicom managing director, Datuk Seri Mohd Khamil Jamil said
“Moving forward, it is going to be challenging, and it will be difficult. Competition is going to get harder and tougher, cost will be higher and this also applies to Proton,
This number is quite high because currently, Proton just manufacturers about 150,000 units of cars annually. Proton was looking to build that volume from the export market. According to Mohd Khamil, there must be a concerted plan for the export of vehicles as the numbers currently were disappointing with Proton distributing cars to 55 countries but just with a volume of 20,000.
Proton will be focus on Australia due to the positive prospects of selling Proton cars there. For local market, Proton also look into opportunities to seek representation in all the car segments that were available in Malaysia. Khamil also revealed that the Lotus five year five car plan was actually scrapped even before DRB-Hicom acquired the national carmaker. On Lotus, Proton was currently talking to the consortium of bankers to release the remainder of the £270mil syndicated loan given to the UK-based carmaker.
Proton had invested about £100mil in Lotus and more activities to be done to increase the presence of the Lotus brand in Malaysia. There would be a few models to excite the market and there would not be any capacity expansion for now.
Source :- BiZ TheStar