Toyota CEO Akio Toyoda officially made clear that the automaker is in fact working on a joint project with Subaru to build an affordable sports car. Toyoda made the statements at the Center for Automotive Research’s Management Briefing Seminars in Traverse City, Michigan
The new car will be stylish, yet fuel-efficient and affordable – a vehicle that customers can get passionate about.
The project is an unconventional one for the Japanese automaker, but is part of a new direction that its new CEO, a self-proclaimed ‘car nut’, wants to take the company in. “I want to see Toyota build cars that are fun and exciting to drive,” he said, adding that the Toyobaru will be fast-tracked to market.
Source : MSNBC
It is good to see their joint venture.. Let’s see whether Toyota and Subaru can make better than their current sports car.
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