Toyota hybrid, Prius California has become their biggest single car market in California. Sales of the Prius Liftback, Prius V, Prius Plug-in and Prius C accounted for 61,893 new vehicles registered in the state of California over 2012, making the Prius the number one vehicle badge in California for the first time ever.
Toyota Prius was the fourth most popular car behind the Honda Civic, Honda Accord and the Toyota Camry.
“Consumers are drawn to the Prius vehicles because of the brand’s focus on efficiency,” said Bill Fay, group vice president and general manager of Toyota Motor Sales, Inc.
“All four distinct Prius models offer outstanding fuel economy.”
Prius has proven popular because of their alternative fuel cars as a means of addressing the state’s air pollution problems has offered drivers an incentive to consider a hybrid or a plug in electric vehicle over more conventional cars.
The second reason is Prius Californians have actively embraced cars from Asia often at the expense of US built cars. The country’s largest single car market, California accounts for 10-11 percent of the entire US car market which in 2012 totalled 15.32 million new vehicle registrations. – Relaxnews